Facebook has been working on the integration of the messaging systems of all its applications since January 2019, the date on which Mark Zuckerberg confirmed that Facebook Messenger, WhatsApp and Instagram would share the same message platform. This will mean, when it is finished, that users will be able to send each other a message through WhatsApp, for example, and reply from Instagram or Messenger… and the rest of the options for cross-communication between platforms.
Since then, almost two years ago, Facebook has embarked on a large-scale development project – the most ambitious in the history of the social network, in the words of Mark Zuckerberg himself – that is now beginning to take its first steps.
And it is that Facebook has begun to implement the option of connecting Instagram Direct messages with Messenger. This means that users who are already having this option activated can now send Messenger messages to Instagram users, and Instagram users can also send messages to Messenger and be replied to from either platform.
Users who have already had this new functionality activated will see a warning message when they open the application, indicating that the integration is not mandatory. If they wish, they can continue to use Messenger and Instagram DMs separately, but if they want, they can integrate the messaging of both platforms.
As can be seen in the video that Facebook has distributed, if the integration is accepted, what happens is that the Instagram messaging system becomes very similar to that of Messenger. Thus, Instagram users, when they open their message system, will see options that were already in the other application, such as the possibility of including stickers, the option of selecting colors for the messages and even the possibility of using Watch Together, the tool for Facebook Messenger that allows you to watch videos at the same time with other friends.
Even Instagram users will be able to use the messages that automatically disappear long after being published, something that until now was only available on Facebook Messenger. In the coming weeks the integration will be effective for all users and new cross functionalities will also be added. This is only the first step of the great integration that Facebook prepares for all its platforms, including WhatsApp, and that it intends to have completed by 2021.